In many ways, the eye care community is isolated from the rest of the
business world. While the corporate world is encroaching, most practices
are still built around the owner who, generally, has little formal
business training and may well remember the days when a handshake was
enough.
As recruiters, we often start our relationships
with vision practices who have recently gone through a frustrating and
often messy termination. Unfortunately, the doctors who leave the
biggest messes easily find other employment only to leave a similar wake
of destruction in their next office. Why is it so easy for these
doctors to ruin one practice after another?
Vision
Practices, as a group, routinely fail to protect the practice, staff and
patients by performing a simple reference check. The importance of
reference checking is well-documented in the larger business world.
Simply
checking license history is no longer enough. You have the right to ask
for references, and you should not settle for personal references. Ask
for contact information of previous employers or faculty, if
appropriate. Here are some practical steps to help make a reference
check call easy, informative and less time consuming.
Confirm the details
Do
not be shy to ask how the reference knows the job seeker. Find out how
long they have known each other. If the reference is a former employer,
ask for dates of employment. Ask what their function was in that
position.
Decide what you want to know before you call
When
we perform reference checks on behalf of our clients, we ask the
reference to rate the job candidate on productivity, the quality of
their work, their oral and written expression, their working
relationships, their motivation and initiative, and their punctuality
and attendance.
Know what he/she does well
Ask
the reference what they would consider to be the job seeker’s greatest
strengths in the position. Also, ask what the employer’s expectations
were and how well the job seeker fulfilled them. Do they work better
independently or under direct supervision?
Know where the job seeker could improve
This is a great way to ask for constructive criticism in a way that will not make the reference feel uncomfortable about giving a bad reference. Be sure to ask if the job seeker was open to critique and if progress was made toward improvement.
Would the reference hire or re-hire the job seeker?
This is straight to the point. If you hear “No,” make sure that you know why.
When
you finish the reference check, be sure to thank the reference for the
time that they spent with you and the information they provided. They
may well have just saved you from a bad decision or enabled you to sleep
well with the decision you will make.
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Vision Staff throughout the United States. www.etsvision.com