Wednesday, May 27, 2015
We've Moved! Check out the New ETS Vision Blog
Monday, April 20, 2015
Hiring an Optometrist or Ophthalmologist – What to Look for on a Candidate’s Resume/CV

As a vision recruiting firm, we know all too well what it’s like to read through giant stacks of resumes and CV’s. If you don’t know what you’re looking for, filtering out the best candidates can quickly turn into a very daunting and frustrating task. Over the years we’ve come to recognize several key areas to pay attention to that will most often indicate very quickly whether a candidate is a good fit for your practice. So what should a doctor or manager look for on a candidate’s resume/CV?
Here are some items on a candidate’s resume/CV to pay particular attention to:
-
Education (school and graduation date)
– Knowing when and where a candidate received their degree is the first indicator of whether or not he or she is a good fit for your practice. How
long ago did the candidate graduate? Did he or she graduate with honors? If a practice is looking to bring in a new grad as their next associate,
this is the first place to look.
-
Notable CE/Residency Programs
– Continuing education courses can have a positive impact on a candidate’s ability to treat patients, grow the practice, and meet state licensure
requirements. Making sure a candidate is licensed to work in your state before scheduling an interview can help avoid many unforeseen
issues and prevent wasting time on unqualified candidates.
-
Quantifiable Accomplishments
– It’s likely that almost every candidate will put an objective statement on his or her resume claiming to be great with patients and staff,
exceptionally team oriented, very willing to learn, and so on. But what can the candidate do to better the practice’s bottom line? Good chairside
manner is essential, but a friendly candidate with a terrible production average isn’t going to help grow your practice. Let the numbers do the
talking on the candidate’s resume. You’ll have a chance to observe the candidate’s personality during the interview. For now, focus on the numbers
in front of you and the value he or she can add to your practice.
-
Special Skills and Training
- What special skills does the candidate have? Does he or she have special training in glaucoma, low vision, or pediatric treatment? Can the
candidate perform an eye exam in Spanish? Hiring a candidate with additional skills means keeping more cases in-house, which directly affects your
practice’s bottom line.
-
References
– Take a look at the references listed on the candidate’s resume/CV. If you’re in a smaller community, chances are you might already know the
candidate or at least one of the references listed. If everything else on a candidate’s resume checks out, go ahead and reach out to their
references. Sometimes doing so can provide incredibly valuable insight into a candidate’s character, professionalism, skillset, and personality
before they ever sit down for an interview.
Interviewing Methods in Your Eye Care Practice: Traditional versus Behavioral Interviewing

Our friends at CEDR HR Solutions do a great job of defining both of these interview methods:
“In a traditional interview, the interviewer asks prospective hires a series of straightforward, open-ended questions like, 'How would you handle [insert hypothetical situation],' 'What 5 words best describe you,' 'What is your greatest weakness,' or 'Describe what customer service means to you.'You can read the whole article at http://www.cedrsolutions.com/best-hiring-tool/.
In contrast, for a behavioral interview, the employer identifies a vital skill set that they want the ideal person in that position to have and then develops a series of questions geared toward eliciting answers where the candidate demonstrated those skills in the past.
For example:
- Tell me about a time where you had to use patience to calm down a patient.
- Describe a goal you set for yourself and how you met it.
- What do you consider your greatest work achievement?
- How do you handle interruptions at work? Give examples .”
Anyone can describe their skills in a traditional question and answer interview. However, the Behavioral Interview questions will allow you to gain insight into how the candidate applies those skills, which is much more important in your eye care practice.
Here are some other questions that could apply directly to hiring in your eye care practice:
To an associate Optometrist/Ophthalmologist candidate:
-
Describe an instance when you worked with a patient to overcome their fears and gain their trust.
-
How do you accept input from an assistant while in the operatory with a patient?
-
Tell me about a time when you did not agree with a treatment plan developed by another provider. How did you address this matter and still provide
quality care to the patient?
-
Describe a time when you had to get a patient payment upfront but they would or could not pay at that time?
-
How would you handle an employee who is repeatedly missing work or consistently late?
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Vision Staff throughout the United States. www.etsvision.com
Online Interviewing Tips for Hiring Managers

Interviewing can be costly and time consuming, especially when considering candidates from out of the area. Luckily, technology advancements have enabled us to reach these individuals with much more ease than we have had in the past thanks to the webcam allowing for online interviews.
We are seeing more clients opting for online interviews due to the following benefits:
-
You are able to view the candidate and gauge their professional appearance and body language
-
Allows you to see the interviewee in their own surroundings
-
Reduces travel costs associated with bringing candidates in for interviews
-
Be familiar with the technology you are using
—Download the program ahead of time, and do a test run with a friend. Skype is one of the more common software programs being used, but as with any
technology, it’ll be much better to work out the technical kinks on the front end before starting the interview.
-
Make sure that you and the interviewee are able to connect
—Make sure you have one another’s screen name or log in information needed prior to the appointment.
-
Make sure you look into the camera
—If you are looking at the screen, you are not making direct eye contact with the person to whom you are communicating. This can be just as
damaging for a video interview as it would be if you were sitting across a table from someone.
-
Be mindful of your background and lighting
—Put yourself in an area with little to no background noise, and be mindful of potential interruptions. Also be aware of what the person will see
behind you. It is best to avoid stark white walls and busy backgrounds. Test the lighting in the area where you will interview ahead of time to
make sure it is flattering.
-
Adjust the camera ahead of time
—You want the camera to show your head, shoulders, and hands. You need to be able to communicate fully, so this includes being able to transmit and
receive nonverbal cues.
-
Dress for success
—Dress for a video interview the same way you would if you were meeting the person at the office. Dark colors with a touch of color are the safest
and look best on camera.
-
Have a script
—Having notes in front of you can prevent awkward silences and keep the conversation on track.
Wednesday, February 18, 2015
The Importance of Selling Your Opportunity
While the financial aspects of any job opportunity play a significant role in swaying a candidate’s decision to accept an offer, a vision practice owner must take into consideration more than just salary when selling an opportunity. Since more than 60 percent of our placements relocate to the area after accepting an offer, the practice owner needs to put themselves in the associate candidate's shoes and start asking themselves questions about the opportunity before a candidate ever walks through the door.
What does the neighborhood look like? How are the schools? What are selling points of the community? If the candidate was interested in living in the city and the practice is located and hour or two out, the owner should talk about how easy it is to pop into the city whenever they want to. Is the outside of the practice presentable? Is the candidate welcomed with a smile from your front desk or office manager? Is the staff smiling and enjoying themselves while they work? Is the candidate’s name on the welcome sign? Do you understand any barriers the candidate may have to moving to your community? What’s the cost of living? What is their spouse’s career? Are their kids involved in sports, dance, academic, or other extracurricular activities? Have you noticed I haven't mentioned money or anything vision related yet?
It is also important to realize that there are going to be things about your practice or opportunity that the candidate does not like. Maybe it's being on call. Maybe it's working some weekends. Maybe your practice isn't in the most desirable neighborhood, suburb, or community. The best way to overcome these obstacles is by communicating your mission. Explain that you've developed a growing and loyal patient following by your absolute commitment to serving the needs of your community. You may not like working periodic evenings or weekends, but you would only be asking the associate to do this because it is consistent with your mission. If you sell them on your mission and ask them to help you serve that mission, many of the little issues disappear.
Keep in mind the best candidates have many options. Treat every candidate like he or she could be your partner or the buyer of your practice, even if you initially think of them as your second or third choice. Many make the mistake of only treating their initial first choice candidate well. Unfortunately, many practice owners find out that candidate is also the first choice of two or three other practices. Sometimes the first choice candidate turns out to have baggage, a negative attitude, or simply isn't able to accept your opportunity. In the meantime, a practice owner has likely ignored equally qualified candidates. Having multiple candidates interested in your opportunity is a great problem to have. It also strengthens your negotiating power. You've heard the saying that most interviewers make up their mind about a candidate in “x seconds.” The same is true for candidates. Let's face it, you are in competition for the best candidates with regional and national practice management companies. Many can offer more money, better benefits, more training, or newer facilities. What these organizations can't offer is the things that set your practice apart. Your practice has a special place in the community you serve. Play that up.
If the technology or equipment in your practice needs some updating, use this to your advantage. Let the candidate know you've been holding off on updating until you locate your new associate. Since he or she is going to be a big part of the practice’s future, you want them involved in selecting the next generation of equipment and technology. Signal you are willing to teach, but you are also willing to learn. Many early career optometrists/ophthalmologists have received specialized training that simply wasn't available previously. Make sure you are signaling that you want this to be a win-win opportunity. Show you have a genuine interest in their career, their interests, and their family. These are things that practice management companies often miss.
During the interview, you expect a candidate to be personable, confident, and organized. You expect them to keep commitments, stay motivated to constantly improve, and always have the best interests of their patients in mind. Did you know candidates are looking for the same qualities in you as a practice owner? If you aren't prepared, you are late, the office is a mess, and you speak poorly of previous or current associates and staff members, expect to watch your candidate turn and walk away from your opportunity. Interviews are a two lane road, so remember that the candidate isn’t the only one on the spot.
Finally, remember that paying attention to the little things will save you money. Although money is important, it often isn’t a candidate’s top priority. We use the acronym CLAMPS: Challenge, Location, Advancement, Money, People and Stability/Security. If you score high on Challenge (always improving clinically) , Location (your community is appealing to the candidate), Advancement (possibility to buy-in), and People (upbeat team environment), you stand a very good chance of landing an associate who is also considering a position in an impersonal corporate environment with higher income potential.
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Practice Leadership Professionals throughout the United States. www.etsvision.com
Wednesday, February 4, 2015
Resumes That Give You the Edge

- Know the difference : Resumes are a summary of your employment and educational background and experience. CV’s are meant to be very detailed, and should outline everything associated with your field of study including: education, research, publications, continuing education, employment, etc.
- When to use Resume versus CV : Resumes are more appropriate for gaining employment in clinical practice. When practices are hiring a new Associate, they want to quickly review a candidate’s background. An easy to read-at-a-glace resume is what you want to provide. A lengthy CV would not be appropriate in these situations. CV’s are used primarily in the areas such as academia and research.
- Resume content : Again, a resume is a summary. Keep it to two pages if possible, three at most. I advice all job applicants with lengthy resumes to cut back on the “fluff” such as hobbies, personal statements, family info, or other personal info not relevant to the job search.
Note to new graduates: one page is fine. Don’t create content that doesn’t really help you just to get a second page. Highlight your achievements in academia.
- Don’t include personal data such as marital status, age, national origin, social security number, etc. This information can lead to possible discrimination or worse, identity theft. In the United States, the Equal Employment Opportunity Commission (EEOC) sets rules for what information employers are allowed to use when making a hiring decision. Learn more at http://www.eeoc.gov/.
- Make your resume readable and proof your grammar and spelling . I don’t recommend using complicated resume formats or layouts. Often times these layouts hurt you rather than help set you apart. Most employers and recruiters use databases and software that will scrub for information, and if the format is not straight forward it may not get seen as you would hope. Follow this order:
- Name and contact info
- Education
- Work History
- CE
- Measurable achievement sets you apart. Share facts when possible. The questions I get from employers generally are: A) How well did he/she rank clinically in school? B) How much does this doctor produce monthly in his/her current role? C) How many eye exams does this doctor perform weekly/monthly? D) Does the doctor speak Spanish?
Success and ability are measurable. Make a point to know and share what you bring to the table.
- Skip the fluff: As stated in point 6, measurable data is best. I will give you some insight into nearly every resume and interview I’ve seen or done: Every doctor is “great with patients and the staff”. They all say it. When I ask, what set’s you apart? They tell me their “patients want to follow them wherever they go.” If you’re a nice doctor, we’ll get that in the interview by meeting and speaking with you. The points that get you into an interview are the measurable ones.
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Vision Staff throughout the United States. www.etsvision.com
Skills Needed in a Successful Office Manager
Obviously, every office's needs for a manager will vary. However, there are three core skills that every office leader needs.
Leadership Skills
Whether your office manager is leading one or twenty one, it is imperative that your manager be an effective leader and gain the respect of staff. It is the manager's duty to make sure that goals are being met and being able to get the staff to "buy in" to goals is essential. The manager ensures that the staff is motivated and on the right track, but also has to be able to delegate responsibilities to the team rather than handling everything on his or her own.
Communication Skills
Your office manager represents you and your practice. He or she works closely with individuals in various capacities-people that you want to continue having relationships with such as your staff, vendors, colleagues, and patients. The importance of how this person communicates is invaluable. An effective communicator gives you and your practice credibility.
In a leadership capacity, your office manager needs to be able to interact effectively with other people. This requires actively listening and responding appropriately-not acting purely on emotion.
Analytical Skills
A vision office is ever changing and you need someone who is not always caught up in the smaller details, but who can see the bigger picture. There is always something that can be improved upon to increase efficiencies and/or save the office money. Your manager should be able to gather information, when needed, and make appropriate decisions based upon information given. You should be able to trust their analytical skills and ability to make decisions.
While the specific requirements for each position change, every office benefits when their manager possesses strong leadership, communication and analytical skills.
Do you have an effective office manager?
Written by Tiffany Worstell, Account Executive/Vision Recruiter for Vision Staff at ETS Vision (www.etsvision.com). For more information, contact Tiffany directly at 540-491-9112 or tworstell@etsvision.com
Friday, December 19, 2014
Reference Checks: The Questions That Can Make or Break Your Practice

In many ways, the eye care community is isolated from the rest of the
business world. While the corporate world is encroaching, most practices
are still built around the owner who, generally, has little formal
business training and may well remember the days when a handshake was
enough.
As recruiters, we often start our relationships
with vision practices who have recently gone through a frustrating and
often messy termination. Unfortunately, the doctors who leave the
biggest messes easily find other employment only to leave a similar wake
of destruction in their next office. Why is it so easy for these
doctors to ruin one practice after another?
Vision
Practices, as a group, routinely fail to protect the practice, staff and
patients by performing a simple reference check. The importance of
reference checking is well-documented in the larger business world.
Simply
checking license history is no longer enough. You have the right to ask
for references, and you should not settle for personal references. Ask
for contact information of previous employers or faculty, if
appropriate. Here are some practical steps to help make a reference
check call easy, informative and less time consuming.
Confirm the details
Do
not be shy to ask how the reference knows the job seeker. Find out how
long they have known each other. If the reference is a former employer,
ask for dates of employment. Ask what their function was in that
position.
Decide what you want to know before you call
When
we perform reference checks on behalf of our clients, we ask the
reference to rate the job candidate on productivity, the quality of
their work, their oral and written expression, their working
relationships, their motivation and initiative, and their punctuality
and attendance.
Know what he/she does well
Ask
the reference what they would consider to be the job seeker’s greatest
strengths in the position. Also, ask what the employer’s expectations
were and how well the job seeker fulfilled them. Do they work better
independently or under direct supervision?
Know where the job seeker could improve
This is a great way to ask for constructive criticism in a way that will not make the reference feel uncomfortable about giving a bad reference. Be sure to ask if the job seeker was open to critique and if progress was made toward improvement.
Would the reference hire or re-hire the job seeker?
This is straight to the point. If you hear “No,” make sure that you know why.
When
you finish the reference check, be sure to thank the reference for the
time that they spent with you and the information they provided. They
may well have just saved you from a bad decision or enabled you to sleep
well with the decision you will make.
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Vision Staff throughout the United States. www.etsvision.com
Friday, December 12, 2014
Annual Planning – To Add or Not to Add an Associate
Thursday, November 20, 2014
What to Look for in a Reference
Here are some guidelines to follow when providing professional references to a potential future employer:
-
Follow the employer’s instructions regarding references
– Many job applicants often wonder if they should always
include professional references on their resume or application. A good
rule of thumb is if
a job posting doesn’t request references, then don’t list
any references on your resume. When a posting does require references,
follow the
instructions exactly as listed on the job application.
Adhering to an employer’s instructions is always the first step to
showing you’re a
competent and detail-oriented applicant.
-
Choose references wisely
– Obviously the most important step to selecting a good
professional reference is, well, selecting a good professional
reference. But which
individuals from your work history would make the best
references? Your professional references should all have the following
qualities:
-
Genuinely want to see you succeed and do well in your career
-
Able to answer tough questions about you on-the-fly
-
Witnessed you demonstrate both hard skills (specific,
teachable abilities) and soft skills (interacting effectively with other
people) in a
work environment
-
Well-spoken and able to clearly communicate your strengths, expertise, and professionalism in detail
-
Genuinely want to see you succeed and do well in your career
-
Avoid workplace conflict
– If you haven’t announced to your current employer that
you’re looking for a new position elsewhere, carefully consider who you
list as a
reference if any of those references work with you
currently. Make sure your coworker can be trusted to keep your search
confidential until you
decide to make the announcement in your own time.
-
Ask for permission
– Reaching out to your professional references before
listing them on a resume or application is not only a polite
professional courtesy, but also
gives you the opportunity to briefly update them on your
recent work history and goals. While most individuals you consider as a
reference will be
willing to help you out, have a few extra potentials in mind
in case one of them politely declines or expresses hesitation. Never
make someone feel
obligated to serve as your professional reference – their
hesitation might be interpreted as negativity when your interviewer
gives them a call,
skewing your chances of landing the job.
-
Get updated contact info –
Be sure to get updated contact information for all of your
references, and verify their information is up-to-date before submitting
your resume or
application. For each reference, include the person’s name,
job title, relationship to you (co-worker, manager, etc.), company name,
address, and
contact info (at least one phone number and an email
address, if possible). Going through the trouble of lining up the
perfect reference is wasted
time if they can’t be reached.
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Vision Staff throughout the United States. www.etsvision.com
Wednesday, July 30, 2014
4 Tips on Navigating the Hiring Process
- Maintain Open and Honest Communication – Communication is perhaps the most critical component of the entire hiring process. Make sure your resume or CV are updated with your most recent work history before applying to the position. If you’re working with a recruiter, provide as much information and as many details as requested. Be especially forthcoming early on in the process when it comes to your education, current employment status, and certifications. Even if you’ve been unemployed for a while or are lacking in experience, being honest and upfront with a hiring manager or recruiter communicates your trustworthiness and helps prevent any future misunderstandings. It only takes one dishonest detail to spoil your chances with a future employer and lose their trust, so honesty is always the best policy.
- Respond in a Timely Manner – Part of establishing open channels of communication with a hiring manager is maintaining timely responses. Being prompt in your responses shows enthusiasm and communicates your interest in the position. If you’re going on vacation or will be difficult to reach for a period of time, be sure to communicate this beforehand with the manager or recruiter. Dropping off the map unexpectedly in the midst of the hiring process can result in missed opportunities, as employers are more likely to go with an eager candidate than one that’s passive in their responses.
- Don’t Overdo it on the Follow Up - Showing enthusiasm and interest in a position are key to landing an opportunity. However, excessive follow-up and “reaching out” can be both annoying and detrimental to your chances of establishing a good relationship with an employer. If a recruiter or manager provides a specific timeline of when they will be in touch with you, always adhere to that schedule.
- Respect the Employer’s Hiring Process – It may seem obvious, but in order to effectively navigate the hiring process, you must respect the employer’s process for assessing and interviewing candidates. As an applicant, attempting to “skip” the chain of command by bypassing a human resources manager to talk directly with the final decision-maker rarely works out in the candidate’s favor. Respecting the employer’s processes and following instructions lays solid groundwork for your candidacy. If working with a recruiter, understand that there are multiple processes going on behind the scenes. A good recruiter will be transparent and set expectations of when you can expect to hear back. Again, be respectful in adhering to the timeline the recruiter presents to you. If you don’t hear anything back by the time they specified, it’s OK to check in then and see how things are going.
For a complete listing of all of our current job opportunities, please visit our job board. Or, if you’re looking to add a new associate or staff member to your practice, contact us and begin your search today!
Thursday, June 19, 2014
Associate Agreement and Employment Contract: Is it in Line With What I Should Expect, and Is it Reasonable?
Here are a few things to consider:
ETS Vision is a Vision Recruiting firm specializing in finding and placing Optometrists, Ophthalmologists, and Vision Staff throughout the United States. www.etsvision.com





